In 2012 life changed-I became a mum and wanted to breastfeed. Breastfeeding was a challenge-it was hard physically and finding suitable clothing that was discreet and fashionable was difficult.

I started Ubere Mama because I’m a passionate advocate of breastfeeding, first and foremost, but am equally passionate about fashion and design.
Ubere Mama brings both these passions together in one place.

As breastfeeding mothers, why do we all have to make do with drab and unflattering clothes, which are often also extremely uncomfortable and badly tailored?
The solution I came up with is this. A site that brings together well sourced, well-tailored, and sensationally comfortable clothes at prices that are affordable. When you look good, you feel good! And breastfeeding suddenly looks on additional benefits. A well-dressed happy mother means the baby’s happy too.
Having worked in fashion before having my child, I knew that I had to source all our fabrics locally and have our manufacturing base here too. I want our community of breastfeeding mothers to have only the best – and keeping things local is my way of guaranteeing just that.
As well as clothes for every occasion - and do please keep a look out for my new products  - you can order a range of breast care products too. I have kept this selection quite small for now - and will expand the offer further as we get your feedback.

I have also included links to breastfeeding help lines and other resources for breastfeeding-to help you to feed confidently with longevity. I used these heavily when I first started and attribute a lot of help and avice to the length I was able to continue to breastfeed for.

If you share a passion for breastfeeding - then I hope you and your baby will enjoy the benefits of these products. The name, by the way, comes from the Latin word for breastfeeding and seemed the obvious choice for our offer. It also fits in with my belief that there’s nothing more beautiful or chic than seeing a mother breastfeeding her child.
So here’s to the uber(e) chic in us all!
SJ x